In 2024, Mondlicht Studios teamed up with mstudio_agency to help bring the new Ford Capri campaign to life on Instagram.
Based on the agency's concept, our team developed a full CGI representation of the iconic Cologne Cathedral, explored multiple color treatments with Ford’s signature Vivid Yellow, and integrated the car seamlessly into the environment. Together with Markus Witte, live-action footage was captured on location — later combined with CGI to create a vivid and cohesive campaign.
The final result stood out with bold visuals and received great feedback from the audience.
In 2024, To find the best way to show the Ford Capri in an optimal angle and position, multiple platflorms and solutions have been explored.
For this "impossible ad", the Ford Capri has finally been positioned on a fixed scaffolding. Full CGI, without the risk of real life challenges.
